Privacy policy

Last updated: October 2026

The Urban Escape ("we," "us," or "our") operates this store and website (www.theurbanescape.co.uk) to provide you with a curated shopping experience (the "Services"). The Urban Escape is powered by Shopify.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

1. BUSINESS IDENTITY & DATA CONTROLLER

For the purpose of applicable data protection laws (including UK GDPR), we act as the Data Controller of your personal information.

Registered Business Name: Premium Shift Commerce Ltd.
Trading Name: The Urban Escape
Registered Address: 66 Paul Street, London, EC2A 4NA, United Kingdom
Email: info@theurbanescape.co.uk
Phone: +44 7453198901

2. PERSONAL INFORMATION WE COLLECT

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We collect the following categories of personal information:

Contact Details: Name, billing address, shipping address, phone number, and email address.
Financial Information: Payment card information and transaction details (processed securely via third-party gateways; we do not store full credit card numbers).
Account Information: Username, password, security questions, and preferences.
Transaction Information: Items you view, put in your cart, purchase, return, or exchange.
Device & Usage Information: IP address, browser type, device information, and data regarding your interaction with the Services (collected via cookies).
Google Sign-In / OAuth Data: If you choose to create an account or log in using "Login with Google," we collect authorized data from your Google account. This is strictly limited to your Name and Email Address for authentication, account creation, and personalized experience purposes. We do not use Google API data for training generalized AI/ML models.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your data for the following legitimate business purposes:

Fulfilling Orders: To process payments, arrange shipping, handle returns, and perform our contract with you.
Authentication & Account Management: To securely manage your account, including fast authentication via Google Login.
Marketing and Advertising: To send promotional emails and show targeted ads (only if you have provided consent).
Security and Fraud Prevention: To authenticate your account, provide secure checkout (via SSL encryption), and protect against malicious activity.
Customer Support: To respond to your inquiries and support requests within 48 hours.

4. LEGAL BASIS FOR PROCESSING (UK GDPR)

We rely on the following legal bases:

Performance of a contract: Processing your order and managing your account.
Legitimate interests: Fraud prevention, security, and improving our services.
Consent: Sending marketing communications and setting non-essential cookies. You may withdraw consent at any time.
Legal obligation: Retaining transaction records for tax and accounting purposes.

5. HOW WE DISCLOSE & SHARE DATA

We do not sell your personal information. We may disclose your data to trusted third parties solely to operate our business:

Service Providers: Shopify (our e-commerce platform), IT management, secure payment processors, and shipping/fulfillment partners.
Marketing Partners: If you opt-in, we use Shopify, Google Ads, Google Tags, and Meta Pixel to support personalized advertising.
Legal Compliance: To comply with legal obligations, enforce our policies, or respond to valid governmental requests.

6. COOKIES & TRACKING TECHNOLOGIES

Our Website uses cookies to power and improve our Services.

Essential Cookies: Necessary for the website to function (e.g., shopping cart, secure login).
Analytics & Marketing Cookies: Used to understand user behavior and tailor advertising through platforms like Google Ads and Meta. You can manage or disable non-essential cookies through our Cookie Consent Banner or your browser settings.

7. DATA RETENTION

We retain your personal information only for as long as necessary:

Order & Transaction Data: Retained for 7 years to comply with UK tax and legal obligations.
Account Information: Retained as long as your account is active, or until you request deletion.
Marketing Data: Retained until you opt-out or unsubscribe.

8. SECURITY

We implement industry-standard security measures, including SSL (Secure Sockets Layer) encryption, to protect your data during transmission and storage. While we strive to protect your personal information, no method of transmission over the internet is 100% secure.

9. YOUR RIGHTS AND CHOICES

Depending on where you live (including the UK and EEA), you have the right to:

Access / Know: Request a copy of the personal information we hold about you.
Delete: Request the deletion of your personal information.
Correct: Request correction of inaccurate data.
Opt-Out: Unsubscribe from marketing communications at any time.
Withdraw Consent: Particularly for Google Login, you can revoke access at any time through your Google Account Security settings.

To exercise these rights, email us at info@theurbanescape.co.uk. We will not discriminate against you for exercising your privacy rights.

10. COMPLAINTS

As a UK-based store, our supervisory authority is the Information Commissioner's Office (ICO). You have the right to lodge a complaint with the ICO at https://ico.org.uk/make-a-complaint or by calling 0303 123 1113.

11. CONTACT US

If you have any questions about this Privacy Policy or our data practices, please contact us: